Because the tire has to be on the service truck when it leaves the yard. The sidewall number (like 11R22.5 or 295/75R22.5) plus the position is what lets a tire tech commit to a one-trip fix. A guessed size means a second trip, and on the shoulder, a second trip is another hour or two of your day.
Heavy-duty tires are not interchangeable the way they look from six feet away. 295/75R22.5 and 11R22.5 stand nearly the same height but are different tires; load range matters when you are grossing heavy; and steer positions have their own requirements. The ten seconds it takes to read the sidewall — any tire on the same axle will do if the blown one is shredded — saves more roadside time than anything else you can do.
If the sidewall is destroyed and no mate exists (a super-single, say), a photo of the wheel and the tire’s remains plus your truck’s spec sheet usually gets it identified. RIG’s chat accepts photos precisely for this: the dispatcher and the bidding techs see what you see, and the tire that shows up is the tire you need.